![](https://freight.cargo.site/t/original/i/bb63d45af0ce40aab6ca2b250dbf19f5b3783322e30c8b0720a7a50bf14c38bb/Alexa_Logo_RGB_SQUID.png)
![](https://freight.cargo.site/t/original/i/dfaad6fcb29a407084dac63543f50ffe82b8885e5be2f5ade1e5e64e4930fc1c/Alexa_Logo_RGB_BLUE.png)
![](https://freight.cargo.site/t/original/i/18ae21b71c5406ad4a0190e4baad5fbdc5101d09ea6fec203bfa881716b12bd4/Alexa_Logo_RGB_BLACK.png)
Amazon Kids+ Alexa
Co-branding
![](https://freight.cargo.site/t/original/i/b557ebf417e9a45dd579c6ddc1873ed408a2242c006fe61a863c30e451628473/230905_jambanno-20-of-23.jpg)
![](https://freight.cargo.site/t/original/i/304f866daff5c2afaf7100f6c61d7e4ffae824b8dce60d45480c51b9975892bf/230831_jambanno_NKEE_1-34-of-52-Recovered-copy.jpg)
![](https://freight.cargo.site/t/original/i/88cff30e701b9903539034a9f197d72d00ef97501d7e3220fdcfae0a60090f29/Frame-66.png)
![](https://freight.cargo.site/t/original/i/af1c7c953765bfd99325e73769665f21a67e868e361e675ba516ebec8a8bc276/Frame-72.png)
![](https://freight.cargo.site/t/original/i/f90a38dee4e019930560564cb98ab12e7275934c2beef25b545384c85e9ad3f9/kids2.png)
![](https://freight.cargo.site/t/original/i/178bae0aaf238d6219e694dc5534b8b9b10282d4794c742582db3a4b7b114045/Frame-75.png)
![](https://freight.cargo.site/t/original/i/3a6c66f2b0c88057f440d53694f417ff7377da66e7c9e269c0b841c5c0297428/kid.png)
![](https://freight.cargo.site/t/original/i/57caba2c74cfdf07dafbfc40b13a90b1b649193ecb1fecba6bfe021c8c949696/Frame-3.png)
Design system
reconstruction
![](https://freight.cargo.site/t/original/i/7973de76a912301e47caf8ff2901420647482ffa6ce2c981f4db1af4b225b95a/designsystem.png)
After analysising Alexa’s previously published visuals,
I’ve spotted out a general inconsistancy and disconnection
from its iconic brand identity.
To resolve this issue, I’ve reconstructured Alexa’s existing design system
to be more cohesive by utilizing and adopting
Alexa’s iconic graphic elements
I’ve spotted out a general inconsistancy and disconnection
from its iconic brand identity.
To resolve this issue, I’ve reconstructured Alexa’s existing design system
to be more cohesive by utilizing and adopting
Alexa’s iconic graphic elements
so at a glace all visual assets shout out to be ‘ALEXA!’ 😁
![](https://freight.cargo.site/t/original/i/30371f37c5abda653cb347c0a2ef9f1997acc3cfaae4f847695b1dd5ff77abf6/Alexa_designrecontstruction_confidential_Page_04.png)
![](https://freight.cargo.site/t/original/i/85d2acd29fe072a0e0555f0b93c91de74700e31fdf6426f9d32f35c1a6ba8060/Alexa_designrecontstruction_confidential_Page_05.png)
![](https://freight.cargo.site/t/original/i/2e2310ce465eced53b69f0b7d0fd95c915251db4dd872b9bf203bc35b17bab04/Alexa_designrecontstruction_confidential_Page_06.png)
![](https://freight.cargo.site/t/original/i/d0ad01c982f4023193654000e73f7acddaadc1345c14f1835fafa577a4acc706/Alexa_designrecontstruction_confidential_Page_10.png)
![](https://freight.cargo.site/t/original/i/c577f08b838861383d35aa57808841ef05aec0bd1b26313fbac2448c5f1fd705/Alexa_designrecontstruction_confidential_Page_07.png)
![](https://freight.cargo.site/t/original/i/0aa7cc122342a5d4d461cef8dc204b2f04efca8db43a7ea55e205f7d4c62d906/Alexa_designrecontstruction_confidential_Page_08.png)
![](https://freight.cargo.site/t/original/i/52998876c74056503e14a59305566002fa32bf8e037f5acd6e031f71ddb1e4af/Alexa_designrecontstruction_confidential_Page_09.png)
![](https://freight.cargo.site/t/original/i/1a57f19d111155e3e3581d4466ebadc3d01cc34c981249cb2e3e74d5623a3ade/Alexa_designrecontstruction_confidential_Page_11.png)
![](https://freight.cargo.site/t/original/i/cd57bb494d4d04a203bd38b35133e3f511aea2913d748677e7b75ba5d7593fde/Alexa_designrecontstruction_confidential_Page_02.png)
![](https://freight.cargo.site/t/original/i/b078c1ee3fa56160c53587d265741e4b1ebff9f140a5a31f6b7e4325dd470c82/Frame-4.png)
![](https://freight.cargo.site/t/original/i/3b7df1037b7adf6ae9ecf1f2bd13b6b442150881183a772f6155235bb613f350/Frame-41.png)
![](https://freight.cargo.site/t/original/i/df0251169a82f9e095176cfb0835959f6f804ec815c8f89fe65b6d0e1cee0a46/Frame-40.png)
![](https://freight.cargo.site/t/original/i/cb91c38bc109bb2b30b2e75508c2ff189bf6bd5ebf357f0a7c9f9b6eaf01e1b4/Frame-26.png)
![](https://freight.cargo.site/t/original/i/5be0485d919c0ceab8551b6dad7567d511b5227aaf5c645d582ad389f0d791dd/setreminders-1.png)
![](https://freight.cargo.site/t/original/i/8b2098afd17828bc1c460067d30007c1d73d6187643784393e15f98a13c07d58/Email-Banner_privacyprotectionA_610x250.jpg)
![](https://freight.cargo.site/t/original/i/a3e02f9ff1fc235c3a03b4a854c0bd50a17f8580ff88863b180dc1ea39c4a8b2/AEA3.png)
![](https://freight.cargo.site/t/original/i/d48e55b397bb41875af0212fa81e4e652093a452d9ce0c02aa177b7efe5bfaa5/Hierarchy_4.png)
![](https://freight.cargo.site/t/original/i/142523781db00bda7aae66c8d9aa25a54e7b7193c61f8c7bda6b7ff9b2dcf5ac/Frame-3-10.png)
![](https://freight.cargo.site/t/original/i/36d94c1120a056a561c41a6e97bd062ac7ead29bfa8895650c3938902dec0151/AEA2.png)
![](https://freight.cargo.site/t/original/i/c2da53447a9e04c9633412e79dc8924900c3feede354b0cbefc3722f59312938/AEA4.png)