Colgate has been the leader of oral care market for past 40years. While Colgate’s advertising strategy has been heavily weighed on traditional media campaigns for generic target market, it lacked in personal engagement and social awareness, especially to Millennial and Gen Z market.
Our solution is to utilize social media to convert the Colgate brand image from family oriented and rather conservative to trendy, relevant and socially awaken brand.
As a result, the brand recognition/brand social media tracking increased among Millenial & Gen Z by 321%
Launch Post
Thumb-stopping posts is all we wanted to achieve, to be more sharable and chattable !
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Social Posts
Instagram Stories
Giphy
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As a part of Real-time marketing, fun social posts are consistantly released for national days.
For Instagram stories and we also designed cute giphies with Colgate branding
