Colgate has been the leader of
oral care market for past 40years.
While Colgate’s advertising strategy has been heavily weighed on traditional media campaigns for generic target market, it lacked in personal engagement and social awareness, especially to Millennial and Gen Z market.
Our solution is to utilize social media to convert the Colgate brand image from family oriented and rather conservative to trendy, relevant and socially awaken brand.
This strategy increased Colgate’s awareness to millennial and Gen Z,
heavily social driven target market.
Without limiting graphics to one defined style, we decided to use variety styles with one unified Colgate identity(Red+White)
Thumb-stopping posts is all we wanted to achieve, to be more sharable and chattable !
As a part of Real-time marketing, fun social posts are consistantly released for national days.
For Instagram stories and we also designed cute giphies with Colgate branding